The traction and value Intelecy brings to the manufacturing industry was recently covered by the Norwegian tech magazine Teknisk Ukeblad. An English version of the article follows below.
Intelecy, a Norwegian SaaS company, is revolutionizing the way industries utilize Artificial Intelligence (AI). By developing a solution that requires no coding, they empower engineers and operators to create Machine Learning models and solve industrial problems efficiently. Founded seven years ago, the company has grown into a 25-person team and is now accelerating its international expansion.
A Vision Born from Experience
Bertil Helseth, the founder and CTO, spent years troubleshooting and optimizing industrial IT systems. He witnessed how overwhelming it could be to manage the vast amount of data these systems generated, making it challenging to identify the root causes of issues. This frustration led him to establish Intelecy. Today, the company’s platform enables engineers to develop and test hypotheses of industrial challenges without needing a coding background.
No Coding Required
"Typically, this requires large data science teams and coding expertise. With our platform, you don't need that," explains Camilla Gjetvik, CEO at Intelecy. "All that's needed is domain knowledge of the processes you'd like to improve."
Industries generate enormous amounts of data, but using that data effectively remains a significant challenge. Intelecy bridges this gap by providing tools that allow process engineers to create Machine Learning models themselves. "We like to say that we’re democratizing AI," adds Anna Olsson, co-founder and COO.
CTO Bertil Helseth (left), engineer Martin Gudahl Tufte (middle) and Chief Revenue Officer Sanjeev Kumar. Photo: Gunhild Haugnes
Why AI Pilots Fail
Olsson points out that around 85% of AI pilot projects fail. "One reason is that IT departments or external consultants often lead these efforts. They may not have a deep enough understanding of the factory’s challenges, unlike those working on the ground. Moreover, the implementations often take a long time," she says. Intelecy’s solution addresses these issues by equipping engineers with the tools to solve the problems immediately.
When asked if the technology might displace AI engineers, Gjetvik clarifies: "Our tools free up data scientists to focus on larger projects."
Sustainability and Profitability
Predictive maintenance is one notable application. "It allows engineers to catch early signs of potential issues and fix them before they escalate. This can lead to significant savings," explains Olsson.
Process optimization is another major focus among Intelecy’s clients. "Using less energy in the production can improve both sustainability and profitability," says Gjetvik. With the industry accounting for about 25% of global energy consumption and 25% of greenhouse gas emissions, the impact of these process optimizations is substantial.
A Competitive Edge
Intelecy is a pioneer in AI-driven process optimization. Their no-code platform allows engineers to build ML models in minutes. Pre-built integrations with common industrial systems and protocols, such as OPC-UA, make data accessibility seamless.
The founders highlight a recent ARC Research report naming Intelecy as one of six leading companies in AI-driven process optimization. This marks a key step toward fully "closed-loop" operations, where AI continuously updates factory processes.
Olsson adds, "This doesn’t mean replacing humans. Instead, we’re enabling decisions based on data rather than intuition. It’s about creating tools that align with modern expectations while preserving critical knowledge."
Gjetvik emphasizes the platform’s role in addressing generational workforce shifts. "Many factory workers rely on years of experience, which is hard to pass on. Our tools help preserve and transfer that knowledge."
When asked about competition, Gjetvik notes, "We don’t see much competition yet. While more players will emerge, being early gives us an edge. Right now, our main competitors are those who try to do everything themselves."
A Bright Future
Intelecy has experienced a strong revenue growth in 2024 and is positioned to continue this momentum as it sees additional market opportunities in Europe and beyond. Intelecy’s client base includes Norwegian industrial leaders such as TINE, Heidelberg, GC Rieber, and Veas. With plans to expand across Europe and beyond, Gjetvik shares Intelecy’s vision for the next five years: "We aim to be a global leader in industrial AI."
Intelecy’s journey reflects a commitment to innovation, sustainability, and empowering industries worldwide. As Gjetvik puts it, "We’re on a good path to becoming the leader in this space."
For more insights, read the full feature in Teknisk Ukeblad.
